SVOD Services’ ‘Originals’
01 Feb 2018
When are Originals not ‘Originals'? When they’re branded.
Global and local SVOD services take differing approaches to branding acquired shows.
Netflix will brand acquired shows as Originals irrespective of their level of involvement in the production of the content. Amazon Prime Video brands the majority of its acquired shows as ‘Exclusives’.
Interestingly, shows are not always given the same branding globally. For example, The Good Place (NBC) is a Netflix ‘Original’ in Australia, France, Mexico and the UK, but it is unbranded in Spain and Sweden.