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3Vision to acquire for African pay TV service

08 Sep 2016
3Vision to acquire for African pay TV service

3Vision leads negotiations with the most popular entertainment brands on behalf of Africa-based Suburban Fiber Company.

Our international content consultancy has been contracted by Suburban Fiber Company to provide channel acquisition services for their integrated premium HD brand, Legend TV, and mobile product Legend Lite. This represents 3Vision’s latest involvement in the launch of a new Pay-TV service in the region and draws on the company’s 10-year experience in Africa.

3Vision was tasked with negotiating channel carriage deals with a number of the most popular global entertainment brands. These were all chosen to fulfil a requirement for family friendly, fun and educational programming and to provide top quality entertainment to households in Nigeria.

Suburban Fiber Company’s Legend service comprises: Premium HDTV Content, Unlimited Internet Access, HD Voice and Home Automation & Security. The Legend brand offerings are second to none in Nigeria with their superior entertainment and reliable network all offered at price points that are accessible to a broad spectrum of the market.

Legend has announced the addition of the channels to its suite of offerings and the TV channels can be viewed by every Legend subscriber from next month.

Toby Russell, CEO of 3Vision said: “We have spent a decade working with companies in Africa, helping to launch and improve the performance of Pay Television services across the continent. We have amassed a wealth of invaluable experience along the way and have used this to help clients, such as Suburban Fiber Company, deliver successful and attractive pay-TV services like Legend. Suburban Fiber Company’s cutting edge multi-media network will enable them to offer an extraordinary product to customers in Nigeria and we are happy to have integrated seamlessly with them, effectively working as part of their launch team.

Bruce Ayonote, CEO of Suburban Fiber Company said, “We are very pleased to have been able to draw on the expertise 3Vision have in content acquisition for Africa. First class entertainment, drama and factual brands are key elements of our strategy for Legend and it was essential we had this content in place for our customers. We look forward to announcing further channels expansion in due course.

About Legend by Suburban

Legend by Suburban is an exclusive service brand which offers distinctive value that enhances the lifestyle of its users. The service was launched in 2014 with a focus on providing access to unlimited premium video entertainment and connectivity to the public.

Legend provides direct fiber optic connections to individual locations to enable: ultra-fast internet access; unlimited HD video streaming via different models, including Subscription Video-on-demand & Transactional Video-on-demand; Home Automation and Security services; Wi-Fi hotspots set up across different locations; as well as a bespoke mobile app that enables video content consumption on the go.

About 3Vision

3Vision is a leading specialist content consultancy based in the UK. It has helped it’s clients build successful TV businesses in over 30 countries worldwide. It offers a range of services including: Strategy Development, Rights Negotiation, Marketing advice & Business Development support. Its clients include, amongst others, Fox Networks, Eir, Telenet, AMC Networks and Discovery Networks.

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