3Vision Insight - Showmax
15 Sep 2017
In a recent Insight we looked at iflix, and following on from that we take a closer look at Showmax, another of the emerging challengers to the global SVOD players Netflix and Amazon.
Key to Showmax is that it is a subsidiary of Naspers, the global internet and media group who own DStv, the dominant sub-Saharan Pay TV operator in African English speaking territories. Showmax was initially operated separately from DStv, but it is now offered free to DStv Premium tier subscribers and the management of the services are being merged.
Showmax offers TV series, movies and a wide selection of kids content. It’s full service launched in South Africa in August 2015, whilst at the same time an Afrikaans content service targeting South Africans living abroad launched in Europe, North America and Australia.
They have been very active in terms of implementing Telco and Pay TV partnerships, voucher schemes, digital payment systems and integration with key devices.
Early this year Showmax took the major step of launching outside of Africa, with the launch in Poland in February 2017.
- Emerging African SVOD player
- Naspers owned, merging with DStv in Africa in 2017
- Mobile access is key to African strategy due to limited fixed-line infrastructure
- Targeting market barriers with various payment options for consumers in emerging markets
- Acquiring and producing content to localise service offerings in Africa and Poland
- Service offers South Africans living abroad Afrikaans TV shows and movies in Europe, North America and Australia
- Partnering with telcos, internet providers and mobile operators key to gaining and maintaining footholds across their territories
- Consolidation of DStv and Showmax Africa with the aim of leveraging Pay TV expertise and acquisition power