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SmartLabs
Business Development | Product Marketing

SmartLabs is a provider of multiscreen products and solutions for interactive TV and a manufacturer of feature rich set-top boxes to over 5 million subscribers in Europe, US and Russia.

Objectives

SmartLabs sought to build on their portfolio of clients and identified an opportunity to help IPTV, DVB-T, DVB-C and analogue TV companies upgrade their TV offering in Central and Eastern Europe. 3Vision were approached to support with their business development activity to reach key stakeholders and accelerate sales activity.

Approach

At 3Vision we have a detailed understanding of the European market, with experience of working with Pay TV operators and an extensive network of contacts. This allowed us to:

  • Identify target clients for SmartLabs based on key parameters
  • Evaluate the suitability of the SmartLabs product range for each platform
  • Collate contact details for the SmartLabs Sales Team
  • Position the product(s) with key stakeholders at target companies
  • Qualify the sales opportunity

Results

Our team was able to build a database of companies and stakeholders across SmartLab’s target territories, highlighting the opportunities for immediate sales. We held discussions with C-Level Executives and handed-over qualified opportunities to the SmartLabs Sales Team.

SmartLabs continues to roll-out it’s Multiscreen products and solutions across Europe and is moving forward with the qualified leads identified. Furthermore, the SmartLabs Sales Team has expanded to target territories outside of the US and Europe.

“3Vision's assistance with our business development activity was invaluable and their dedication to their clients is unparalleled.”

Gary Hamer, SVP Sales and Business Development, SmartLabs

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