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MTN Cyprus
Rights Negotiation

MTN is one of the largest telecommunications providers in Cyprus, offering solutions for Mobile, Fixed Telephony and Broadband services, providing pioneering solutions for private and business clients.

Objectives

MTN aimed to launch an IPTV service “MTN TV” in Cyprus with a very competitive pricing point compared to its well established competitors in the market. A key aim of MTN Cyprus was to acquire additional digital rights for linear channels not yet seen before in the market, including Network PVR. 3Vision were approached to develop a content strategy, negotiate the rights and acquire over 40 linear channels across a basic and extended basic tier (commercially available as “Standard” and “Complete” Packs), as well additional a la carte packs which were to be added to MTN TV following launch.

Approach

Once again our understanding of content strategy and acquisitions, dealing with a vast array of content owners and Pay TV services, meant we were ideally placed to:

  • Develop a bespoke strategy and consumer proposition that worked for the Cypriot market
  • Evaluate the potential options for sourcing content to support the proposition
  • Identify content owners to approach for linear channel acquisitions
  • Approach and negotiate linear content deals on MTN Cyprus’ behalf

The unique experience of our team enabled us to negotiate rights, including Network PVR, Catch Up (available via a Backwards EPG), OTT and Multiscreen rights for linear channels for the IPTV service and accompanying TV Go App.

Results

In March 2017, MTN Cyprus successfully launched the MTN TV service to the Cypriot market. Click here to watch the first promotional video for the service.

“3Vision have been instrumental in the successful launch of MTN TV with the acquisition of over 40 international linear channels for our portfolio. Throughout our collaboration, they have proved not only to be experts in their field, but also extremely supportive every step of the way. The quality of their work, organisation and communication is simply unmatched.”

Vasilis Papadopoulos - Innovation and New Business Development Senior Manager, MTN Cyprus

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