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Marlink
Rights Negotiation | Strategy & Research

Marlink is the pioneer of business critical communication solutions operating in remote environments and are the largest technology-independent satellite communication and digital solutions provider serving the maritime and enterprise markets

Objectives

Marlink initiated a project to launch content-based services call Xchange Media for seafarers using distribution via its satellite network. 3Vision were approached to develop content strategy, negotiate rights and identify a content fulfilment partner to manage encoding.

Approach

At 3Vision we have an expert understanding of content strategy and acquisitions, having dealt with a vast array of content owners and Pay TV services. Our experience and insider knowledge in evaluating and launching new services allowed us to:

  • Develop a strategy and consumer proposition that worked for merchant vessels
  • Evaluate the potential options for sourcing content to support the proposition
  • Identified content owners to approach for the new service
  • Approached and negotiated video on demand content deals on Marlink’s behalf
  • Input content revenue and costs into the business model to manage the trial period budget

The unique experience of our team enabled us to negotiate terms for a relatively new area of the market.

Results

In 2016, Marlink successfully launched the XChange Media service to the global maritime market.

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